A common question from non-Infusionsoft-users is the idea that powerful marketing software such as Infusionsoft makes business impersonal, even cold. It’s a legitimate concern, no one enjoys junk mail sent to “Resident” or email blasts that aren’t relevant to you! So how can so many businesses show increases in engagement and sales after switching to Infusionsoft?

Better Tracking Means Better Messaging

With Infusionsoft’s dynamic open, click, and campaign tracking you can see – at a glance – which messages aren’t connecting to your audience when they reach the inbox. This means if your message is currently inauthentic, boring or impersonal, Infusionsoft will help you identify the problem so you can make changes.  Continue reading →