“It won’t happen as fast as you want, but it won’t take as long as you think”
This is one of my favorite quotes from my friend Johnny Dzubak. Johnny is an expert in the personal development field and teaches people how to hone their social skills. But today I was thinking about this quote in the context of growing and marketing your business – and there’s a TON of parallels!
In our busy society, we all want immediate results – and if you look at the ads on TV, it’s obvious as to why. In the world of “6 minute abs” and get rich quick schemes, we’ve lost our patience. Rome wasn’t built in a day!
I have some good and bad news for you: building a business won’t happen overnight, but if you consistently take action it will grow and attract new customers impressively fast.
One of the well known statistics in marketing is that it typically takes somewhere between 5-12 “touches” with a prospect before they will be ready to buy from you. However if you try to fit all 12 touches into one day, you’ll likely scare away your prospect and come across as overly needy.
Luckily we have client relationship marketing tools that can spread these points of contact out over time in a way that feels authentic and natural to your prospects, yet automated so that you don’t have to remember to reach out to each person those 5-12 times.
I really love the concept of the “Perfect Customer Lifecycle”. In essence, it’s the process of breaking down your interaction with each customer in a systematic way that WOW’s them, follows up appropriately, addresses their reservations, nurtures them towards a sale in an authentic manner, and ultimately turns them into raving fans who promote your business for you!
It can be daunting when you look at the whole customer lifecycle so remember “It won’t happen as fast as you want, but it won’t take as long as you think!” Begin today with the very beginning of the process and be consistent in building it out piece by piece.
If you need to implement quickly with an expert guiding the process, reach out for support and accelerate your results! One of the best parts of investing in this process is that – while you may tweak things over time – once it’s done your marketing and follow up is on auto pilot and creates so much freedom in your business!
In today’s post I interview my good friend and business systems engineer Kelly Azevedo. Kelly is the founder of Shes Got Systems – where you can learn all about creating systems that run your business so that you can focus on your big goals and let your systems handle the details.
Kelly has worked in start up, growing, six figure and million dollar online businesses with a variety of entrepreneurs. She’s managed programs varying from private client coaching and small groups all the way to larger programs serving hundreds of clients simultaneously. Familiar with the systems and behind the scenes support of these successful entrepreneurs, she’s created easy to implement and powerful systems to help you reach the next level.
Here’s the transcript:
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Hey this is Patrick Conley from AutomateToFreedom.com today I’m talking like a good friend Kelly Azevedo of She’s Got Systems.com. Kelly is a systems engineer who can keep you how to save money during your launch by having a really efficient plan so that you know what everything that’s going on and that you have a game plan so everything looks great.
Am today we’re going to talk a little bit about the advantages of having really a solid plan for you’re your next launch.
So welcome Kelly
Kelly: Thanks!
Patrick: Cool. Okay. So Kelly today were gonna talk about how a launch plan can save you money in your launch and why would you want to plan it out instead of just weighing the whole thing.
Kelly: I think of a launch a little bit like a road trip and you’ve got to have a destination in line of your goals but you actually have to know how you’re gonna get there. And so it’s a different between drop things in the car and driving around for a few hours or few weeks and actually having a GPS and a map and a plan so that you know what you’re gonna be doing and you don’t waste a lot of energy trying to reach your launch goals.
Patrick: Okay. Yeah that’s that sound ideally logical for me. Am so why do you think that some people despite maybe knowing that they decided to role that logic the way than just go for it and plan their launch without really setting it any date or of any sort of a road map.
Kelly: I think they just naturally get excited about something new that their offering and so you know if you hear like hey were going to Disneyland you wanna get in the car right now and start going am and you know it maybe a while before you realize like you know you forgot walking shoes or you forgot something really critical and then you think I can’t go back now I just have to wing it. And it can mean that you it’s something you can’t enjoy the experience as much because forgotten something really critical or you just didn’t plan. So it it take some self discipline to hold yourself back and right that plan down so that you follow to it but it means that you have a much better journey getting there and you’ll have a better end result because you put a little bit planning at the beginning.
Patrick: Okay. Yeah that makes a lot of sense. So what are the biggest benefit you think of of just deciding on a plan and building building on this format before like I know obviously this can save you money coz your not gonna be worrying about spending a lot of money on contractors who aren’t ready but am can you just give kinda brief of overview with which do we expect the benefit from it.
Kelly : Mostly you know am when you set your goals and you have some bad bench mark am if you need to expand what you’re doing coz you’re not reaching the audience that you want. Am you know that when you’re half-way through the launch process so instead of continuing to delay the the date of your launch or waiting to launch the program with all the people who join. You know half-way through if you need to step up your marketing effort or if everything is going to plan you can kinda relax. And and that means you know you’re spending less energy writing around trying to figure out what you need to do but you also saving a lot time in the process and of course money because you’re not hiring people to didn’t have to read to work they did for you because days changed.
Patrick : ah cool so I know you are a pretty often a launch manager you’ve done some cool project ah without naming any name you need to tell us ah maybe a couple of things that went wrong when people didn’t stick to a plan like that.
Kelly: Yeah I think the real common is the am when people finish a program and they get really nervous because they don’t have anything else coming up and they just throw something out there say “we are doing this event this sign up and its always very yawring because people haven’t been prepared with the marketing methods without writing why they need it. And they are certainly aren’t really to am to take in those new clients. So it comes the hard part of what do we do now. But there was those plan like throw it something out there and were filling this program today and its very very chaotic and the client will sense that will stay away because they know you’re not ready. (Patrick: Right) Am and the other extreme is when people who say I want a thousand people on this program and its my first time launching it and I’ve no list and I’m not gonna like launch until a thousand people signed up. And then they just never launch because they don’t reach their goal. And they haven’t said about realistic goals so they are just never launching and they could serve ten people and get some money on the door be happy and then launch it again 20 more people and then 30 and then 50 and a 100 at a time but they set such a big goal that they’re not gonna reach they don’t end up launching at all. And it is not helping anyone.
Patrick: Totally. Yeah that makes a lot of sense. I think that’s kinda ah that’s realness for anything in life just like people go to the gym and they want to bench press that the like 300 pounds that they don’t wanna started you know ( Kelly : Yeah but they’re years old and then can’t really do that. ) So I know one of your specialties is helping people pretty big systematic launches and they came up with program and pretty recently keep as self a little bit about that.
Kelly: Yeah I do a free teleclass calls get out there launch coz I think no matter what you’re list size is and no matter how big or complicated your plan can be can absolutely get started and get out there. So its something I offer for free on my site so that you can start seeing how you should be getting out there right now and then for those people who needs some extra support I do like I said launch planning and support am anywhere from just strategizing all the way up through managing a six figure launch so that you know wherever you are in your business your launch is more successful because like I said everyone put so much in online business on their launch and if they’re not planning correctly or they have goal and or accessible that than its really easy to get frustrated to put in a lot of money and not see those return.
Patrick: Right, totally cool that sounds great. I think that a lot of people would benefit from that. So for those my readers out there listening who haven’t heard of you, where can they find more about you and learn more launch class and all that.
Kelly: Ah you can get the launch class recording at ShesGotSystems.com and am I have a lot of resources there on the site or you can always contact our teams who contacted and a lot of what kind of you know want help need or you need the class recording am and we send those out to people all the type.
Patrick: Cool. Sounds great. Thanks a lot Kelly
Kelly: Thank you.
Patrick: Talk to you later.
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Your Turn
Have you ever launched a product without a plan? What issues came up that you didn’t expect? Need help planning your next launch? Contact Kelly at team@kellyazevedo.com
One of the well known statistics in marketing is that it typically takes somewhere between 5-12 “touches” with a prospect before they will be ready to buy from you. However if you try to fit all 12 touches into one day, you’ll likely scare away your prospect and come across as overly needy.